With an inherently Channel 4 tone of voice, this tactical campaign launched the moment the Olympic Games closing ceremony finished. TV spots ran immediately with tactical press ads appearing on the front pages of newspapers the next day. A national billboard campaign ran the day after the ceremony as part of the Meet the Superhumans campaign.

A spot for the Winter Paralympics followed up to showcase the terrifyingly, epic winter sports in all their glory.

A huge integrated campaign to announce the return of an old ITV favourite - Love Island. Being such an established and beloved show, we had a unique licence to subvert what you might expect from a Love Island campaign.

With the objective of increasing the number of young women going for their test, this online and social film targeted 25-35 year olds, the demographic who are most at risk of developing cervical cancer but have the lowest screening attendance rates. The success of the social campaign lead to create a spot for cinema using language specifically tailored to the environment.

Code a Cake was created to raise awareness of BT’s commitment to teach the nation digital skill. A digital experience, where parents and kids learn code together by programming cake baking robots - often with messy results.

The idea was to make the intimidating world of coding accessible, through the simple metaphor of baking a cake. A physical kitchen was made, with five custom-built working robots to help children learn the basic concepts of code and connect their choices to real world affects.

A European pitch win - ‘Level up your game’ was created for the VISA sponsorship of the Olympics. The campaign included a launch film as well as a multi-country, social-first documentary series where young musicians, artists and filmmakers worked with athletes to create innovation projects - like turning swimmer Adam Peaty into a musical instrument, and creating a game based on Paralympian Johnny Peacock’s unique running style.

The audience of Charlie Brooker’s Black Mirror are discerningly dark. To gain the attention of their dystopian eyes, the glossy saccharine world of phone and network advertising was deeply subverted, turning familiar phone advertising into something far more disturbing. Despite numerous complaints from the parents of terrified children, the campaign drew in a huge audience.

Launch of a marque new show for ITV, a reality gameshow where people try to outwit each other to get their hands on a case full of cash.

When there’s 250k at stake you can’t trust anyone.

The campiagn included multiple OOH executions, TV teasers, promos and idents, social, press and audio.

A mockmentary short and TVC for Coventry Building Society showcasing their sponsorship of the Coventry Building Society Arena, and the work they are doing to support the local communities. Hosted by comedian Guz Khan, who has been mistakenly booked to do “a tour of the arena”, as opposed to “an arena tour.” Khan begrudgingly agrees to take the tour group around the arena, demonstrating the Society’s promise of being “All Together, Better”.

The Metaverse promises a world free of physical and societal barriers, yet 60% of people still feel it lacks inclusivity. For Degree Deodorant (Sure in the UK), we partnered with Decentraland to help set a new standard for representation. Alongside Fat Joe and Paralympian Blake Leeper, we launched the Degree Metathon: The world’s first marathon in the Metaverse. I joined the project early as a senior creative, contributing to gameplay concepts and copywriting for the virtual race world and campaign films.

A new global platform #LEVELUPWITH7UP celebrating the creativity of Gen Z and Millennials who are redefining drink culture. Making 7UP the go-to mixer for refreshing, social moments. Created as a global toolkit with a hero film and social assets for the UK, Portugal, Egypt, Vietnam, Pakistan and LATAM.

We also partnered with an international group of influencers, starring in a content series demonstrating how easy it is to mix and enjoy your own cocktails.

This global brand campaign features the Grouse in his natural habitat of the glorious Highlands. Inviting you into his world with his trademark playful nature, we wanted to demonstrate how, like the whisky, the Famous Grouse is full of character.

In his series ‘The Experiments’, master manipulator Derren Brown performs sociological experiments on unsuspecting members of the public. This spot aimed to plant the unnerving idea that any one of us could be under his spell, we just don’t know it yet.

To drive people to BT’s home schooling activities during lockdown, this social campaign urged parents to keep their children busy, before they find ways to entertain themselves.

This concept was created for the launch Fresh Meat, capturing them tentatively getting to know each other. Combined with suitably gaudy art direction, the result was an effective TV and poster campaign to introduce the endearing characters and show.